REP Fitness was releasing a new Weight Vest into the market.

We started with a long list of standout features but realized quickly that trying to show everything in one video made the content feel crowded and hard to follow.

• To keep it clear, we chose to highlight only a few key benefits that could be shown visually—like how the vest stays in place during high-movement exercises and how easy it is to adjust.

• Instead of overloading the viewer with technical info, we used natural workout footage to let the product speak for itself, showing how it fits into real routines.

• We shot a mix of close-ups and full-body movement to balance detail with energy, making sure the content felt dynamic but still informative.

• We kept text overlays minimal and focused—just enough to call out specific features without distracting from the visuals.