Nighthawk Adjustable Bench - REP FITNESS

August 2025

Film/Editing/Coloring

Overview

When we first started working with the Nighthawk™ adjustable bench, the goal was clear: make a compact, high-performance bench that felt stable and versatile without being bulky. We focused on how each feature would actually feel in a workout. The wider rear foot and full-contact front foot instantly gave a sense of stability, and the ladder-style adjustment moved smoothly and precisely, so every change felt intentional, not clunky. Keeping the bench lightweight while maintaining build quality was key, and seeing how the 88-pound frame shifted effortlessly confirmed the balance between durability and mobility.

We approached the Nighthawk™ with the goal of adding a sense of mystery and prestige, playing into its name and the feeling of elevated performance it conveys. One set of visuals focused on the bench’s engineering and stability, highlighting features like the wider rear foot, full-contact front foot, and ladder-style adjustments for an audience evaluating build quality and functionality. The other leaned into sleek, aspirational moments, showing the bench in motion under controlled lifts and transitions, aiming to make viewers feel the strength and precision it brings to a home or boutique gym. This dual approach let us balance technical credibility with a premium, almost cinematic presence, reinforcing that the Nighthawk™ is as formidable in performance as it is in presence.